In this article I am going to share with you what a keyword research tool is and why is it so important if you are planning to start or currently building an online business.
We all know that starting an online business is easy if you know how to get it done. And especially if you have the necessary tools that you can use so you can leverage your time and work efficiently.
As an online business owner, the most important and basic tool that you need in your arsenal is a keyword research tool. And I will explain to you in a minute why is it so important if you want to succeed in your online business. But first let’s define what a keyword research tool is.
It’s basically a tool wherein you can use to research a particular keyword like if you want to check the amount of searches and the amount of competition of a particular keyword. These are the words people are typing and searching on in Google.
And there are 2 kinds of keyword research tool: the free and the paid ones, which I highly recommend that you go for the paid version because it will be the best investment that you will ever make in your online business.
So why is a keyword research tool so important in your online business:
1. Relevance – your keyword must be relevant and that means having a tool that filters out the relevant keywords from those that are irrelevant.
2. Traffic – there is a big difference between searches and traffic. Searches only pertains to people searching for a particular keyword while traffic pertains to the number of clicks a keyword gets on the first page on Google. So pay more attention on the traffic stats instead of the searches.
3. Competition – there are 2 things that you need to know about competition. And these are the number of competition and the strength of the competition. Make sure that you have these stats before you start creating your content or you will just be wasting your time and effort.
4. Commerciality – at one point in my online business career, I thought that I already found a golden keyword because there were people searching for it, it was relevant and the competition was low.
But when I tried to check its commerciality, it was a keyword that people are not buying into. Meaning the keyword that I found was not profitable. So I didn’t waste my time and effort creating a content around that keyword.
When you have this kind of tool like the keyword research tool, you won’t be wasting your time and effort because remember before you create or write your own content, you need keywords because people are typing on keywords when they search for information on the internet.
So the key here for you as an online business owner is to be found by your target market. And in order to be found, you need a tool like the keyword research tool so you know the daily traffic your keyword gets, the amount and the strength of the competition of your keyword and the commercial value of your keyword.
If people are just searching for that particular keyword or are people buying when they search for that keyword.
So there you have it. I hope that you have learned something about what a keyword research tool is and why is it so important in your online business.